Digital vs Offset

Commentary & Analysis Digital vs. Offset: Debunking Definitive Crossover Claims What is the digital and offset economic crossover point? It’s not a straightforward question. Inkjet Insight’s Elizabeth Gooding provides highlights of a recent expert panel discussion that discussed the various criteria that contribute to determining the “sweet spot” for the crossover of offset to inkjet.

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22 Direct Mail Mistakes

Blog / By mountainmediaadmin / February 19, 2024 1. You Forgot a Call to Action Once you’ve succeeded in getting a customer or prospect reading your direct mail piece, you need to point them in the direction of their next step. Put these calls to action in logical places within your promotion. For example, at

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