Month: October 2020

Direct Mail Moves Marketing Past ‘Online Fatigue’ and Into Your Audience’s Hands

by Bart Devos Social distancing and shifting to working from home have presented brands with a novel challenge: “online fatigue.” While social media usage is at an all-time high (which would usually work in marketers favor), users themselves are following new behaviors which are difficult to predict. The past few weeks has seen social media …

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Covid Printing

Give us call for your Covid signage projects! We can do your signs, banners or anything you can think of, it’s not going away anytime soon so keep your employees and customers safe.

22 Direct Mail Mistakes

1. You Forgot a Call to Action Once you’ve succeeded in getting a customer or prospect reading your direct mail piece, you need to point them in the direction of their next step. Put these calls to action in logical places within your promotion. For example, at the top or bottom of a letter. 2. …

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