Month: October 2020

Direct Mail Moves Marketing Past ‘Online Fatigue’ and Into Your Audience’s Hands

by Bart Devos Social distancing and shifting to working from home have presented brands with a novel challenge: “online fatigue.” While social media usage is at an all-time high (which would usually work in marketers favor), users themselves are following new behaviors which are difficult to predict. The past few weeks has seen social media …

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Interesting Study! Fonts Matter

Donors more likely to give to COVID causes when font matches message Typeface that looks like handwriting works best with warm message, study finds Date: October 6, 2020 Source: Ohio State University Summary: Appeals seeking donations to help fight hunger during the COVID-19 pandemic were more successful when the typeface in which the appeal was …

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Covid Printing

Give us call for your Covid signage projects! We can do your signs, banners or anything you can think of, it’s not going away anytime soon so keep your employees and customers safe.

Quick Response QR Codes: Back from the Dead?

Oct 7, 2020 by Rob Hanks Quick Response (QR) codes got their humble start in the mid 1990s to track inventory in a warehouse or manufacturing environment. It was promoted from there that QR codes could be used to link printed materials to websites and apps, landing pages, and to enable touchless ordering experiences. But …

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