by Bart Devos Social distancing and shifting to working from home have presented brands with a novel challenge: “online fatigue.” While social media usage is at an all-time high (which would usually work in marketers favor), users themselves are following new behaviors which are difficult to predict. The past few weeks has seen social media
Donors more likely to give to COVID causes when font matches message Typeface that looks like handwriting works best with warm message, study finds Date: October 6, 2020 Source: Ohio State University Summary: Appeals seeking donations to help fight hunger during the COVID-19 pandemic were more successful when the typeface in which the appeal was
Oct 7, 2020 by Rob Hanks Quick Response (QR) codes got their humble start in the mid 1990s to track inventory in a warehouse or manufacturing environment. It was promoted from there that QR codes could be used to link printed materials to websites and apps, landing pages, and to enable touchless ordering experiences. But
2-19-2024 1. You Forgot a Call to Action Once you’ve succeeded in getting a customer or prospect reading your direct mail piece, you need to point them in the direction of their next step. Put these calls to action in logical places within your promotion. For example, at the top or bottom of a letter.