Now’s the time to get your word out!!

Direct marketing From Wikipedia, Direct marketing is a form of communicating an offer, where organizations communicate directly to a pre-selected customer and supply a method for a direct response. Among practitioners, it is also known as direct response marketing. By contrast, advertising is of a mass-message nature. Response channels include 800-numbers, reply cards, reply forms …

Now’s the time to get your word out!! Read More »

The Power of Print Marketing to Leverage Your Ecommerce Site

By Katherine Halek, Entrepeneur Imagine conducting your business entirely with handwritten communication. (Now shudder). Digital is convenient, but print media remains essential, even in an ecommerce company that solely exists online. Wait, wouldn’t the likely clientele of a digital company be most responsive to digital advertising channels? Not necessarily; print is still more effective than …

The Power of Print Marketing to Leverage Your Ecommerce Site Read More »

Direct Mail Moves Marketing Past ‘Online Fatigue’ and Into Your Audience’s Hands

by Bart Devos Social distancing and shifting to working from home have presented brands with a novel challenge: “online fatigue.” While social media usage is at an all-time high (which would usually work in marketers favor), users themselves are following new behaviors which are difficult to predict. The past few weeks has seen social media …

Direct Mail Moves Marketing Past ‘Online Fatigue’ and Into Your Audience’s Hands Read More »

Interesting Study! Fonts Matter

Donors more likely to give to COVID causes when font matches message Typeface that looks like handwriting works best with warm message, study finds Date: October 6, 2020 Source: Ohio State University Summary: Appeals seeking donations to help fight hunger during the COVID-19 pandemic were more successful when the typeface in which the appeal was …

Interesting Study! Fonts Matter Read More »

Covid Printing

Give us call for your Covid signage projects! We can do your signs, banners or anything you can think of, it’s not going away anytime soon so keep your employees and customers safe.