July 2022

Greenwashing?

Never heard of it? Read this article for a better understanding. Printing Impressions   July 28, 2022 Inflationary Pressures Accelerate Anti-Paper Greenwashing at Companies Credit: Two Sides For years, major corporations, service providers and government agencies have surrendered to the temptation to cloak their cost saving efforts in a veneer of environmental virtue by claiming […]

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QR Codes Work!

In a recent article by Heidi Tolliver of What They Think! she covered the importance of integrating personalized QR Codes into direct mail campaigns and how they increase response rates 3x-5x beyond just the direct mail piece alone! Personalized QR codes have been the butt of jokes for years in this industry. So why are

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