Month: September 2020

The Power of Print in Marketing for Business Reopenings

By Tonya Powers Facebook Facebook Twitter Twitter LinkedIn LinkedIn Email Email 0 CommentsComments As an essential marketing medium, print continues to have an uncanny ability to permeate our thoughts and play a pivotal role in the decision-making process. In a digital age, it seems inevitable that the rise of digital platforms and capabilities will drive …

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Keep the USPS Going!

Politics Aside, At Least Folks Are Focused on the USPS – Let’s Keep It Up By Chet Dalzell Facebook Facebook Twitter Twitter LinkedIn LinkedIn Email Email 1 CommentComments The United States Postal Service (USPS) is a vital institution in our economy, democracy, and history – and future. It provides for confidential communication in a timely …

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Top 7 Ways to Get More Response From Your Direct Mail Marketing

by Summer Gould fromTarget Marketing 8/24/2020 Today more than ever, consumers enjoy getting good mail pieces. What is good? There are three basic elements that determine the success of a direct mail marketing campaign: the list, the offer, and the creative. In order to generate more response from your mail pieces, you need to look …

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Direct Mail During COVID-19

Direct Mail Moves Marketing Past ‘Online Fatigue’ and Into Your Audience’s Hands by Bart Devos Social distancing and shifting to working from home have presented brands with a novel challenge: “online fatigue.” While social media usage is at an all-time high (which would usually work in marketers favor), users themselves are following new behaviors which …

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