Digital vs Offset

Commentary & Analysis Digital vs. Offset: Debunking Definitive Crossover Claims What is the digital and offset economic crossover point? It’s not a straightforward question. Inkjet Insight’s Elizabeth Gooding provides highlights of a recent expert panel discussion that discussed the various criteria that contribute to determining the “sweet spot” for the crossover of offset to inkjet.

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22 Direct Mail Mistakes

Blog / By mountainmediaadmin / February 19, 2024 1. You Forgot a Call to Action Once you’ve succeeded in getting a customer or prospect reading your direct mail piece, you need to point them in the direction of their next step. Put these calls to action in logical places within your promotion. For example, at

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Direct Mail Works!

Standing Out with Visually Appealing Direct Mail Direct mail marketing remains effective due to its ability to stand apart from a vast array of online marketing messages. Its tangible format provides an excellent opportunity for businesses to make a long-lasting impression on their desired audience. This article explores how visually appealing direct mail designs can

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Self Mailer Help

Mailing/Fulfillment August 2, 2023 Seven Strategies to Navigate USPS Regulations for Effective Self-Mailers Credit: Pexels By Summer Gould As you know from our post on postcards, there are many times that a design element causes a mailing to go at a higher rate of postage. This can be frustrating as well as expensive. In order

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