Printing Impressions February 4, 2025 Credit: The Good Brigade, Getty Images By Summer Gould Before diving into the details, let’s redefine what personalization in direct mail means today. In 2025, personalization extends far beyond simply adding a recipient’s name and address to a piece of mail. While that’s still a basic expectation, modern personalization involves […]

January 27, 2025 Is ‘Snail Mail’ Still Effective? Stamps.com Survey Explores the Question. By Nick Spitzman Sending old-fashioned, physical “snail mail” seems outdated in our digital era. However, a recent survey of individuals and companies by Stamps.com showed that mail is surprisingly resilient and still plays a critical role in how both groups communicate in

January 15, 2025 Direct Mail Revival   By Paul Bobnak Direct mail has been having a moment (or two) in the past year or so, as major media outlets and providers rediscover its worth to brands, companies, and organizations. In an election cycle of record political ad spending, a GroupM study estimated that $1.2 billion

There has been a lot of mail from local companies and especially politicians using printing and mail houses out of the area and even out of state. Please support companies in your town and state to keep them going!

Direct mail can be a complicated and intimidating marketing channel if you are not familiar with it or have encountered problems in previous campaigns. Don’t let that stop you from using direct mail. We have created a set of common questions and concerns about direct mail, that can help you not only avoid issues but

Scott Kravitz- Ironmark Printing In today’s digital marketing landscape, it’s common to hear the question, “Isn’t print dead?” The answer is a resounding “no.” Despite the digital revolution, traditional marketing has not gone bust. The world is now full of digitally connected devices that are always on. Businesses send and receive marketing messages, alerts, and

Direct Mail: QR Code or Not? By Summer Gould Does a QR Code add value to direct mail? Well, yes it can. However, before you go put a QR Code on every direct mail piece you send out let’s discuss what works and what does not. Before you even start down the path of adding

Start the summer out right by using variable mailers to generate higher response rates. It’s a proven fact that targeted mailers will have a much higher return on investment than traditional static mailers. We have a special coupon just for you that waves the processing fee for your next mailing (a $60 value). Send us

By Summer Gould Printing Impressions 5/21/2024 There are many times when customers reach out to us to help them increase their response rates. When that happens, the first question is “What was the response rate on your last mailing?” Now you would think after 32 years in the business that the standard response to this