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March 7, 2024 10 Best Ways to Use Direct Mail Credit: Getty Images By Summer Gould Direct mail can be a very powerful marketing tool for your customers. How do you communicate that to them? Obviously, direct mail is not the be all and end all for marketing. However, it is an important channel to […]

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Commentary & Analysis Digital vs. Offset: Debunking Definitive Crossover Claims What is the digital and offset economic crossover point? It’s not a straightforward question. Inkjet Insight’s Elizabeth Gooding provides highlights of a recent expert panel discussion that discussed the various criteria that contribute to determining the “sweet spot” for the crossover of offset to inkjet.

Direct Mail in a Digital World: Personalization and Specialty Print Pave the Way A resent study of print demand in key vertical industries found the transition to digital is undeniable, but direct mail remains an important component of modern messaging campaigns. This article explores how personalization and specialty print can further increase the efficacy of

Blog / By mountainmediaadmin / February 19, 2024 1. You Forgot a Call to Action Once you’ve succeeded in getting a customer or prospect reading your direct mail piece, you need to point them in the direction of their next step. Put these calls to action in logical places within your promotion. For example, at

Top 7 Ways to Get More Response From Your Direct Mail Marketing by Summer Gould fromTarget Marketing Today more than ever, consumers enjoy getting good mail pieces. What is good? There are three basic elements that determine the success of a direct mail marketing campaign: the list, the offer, and the creative. In order to

We began this long journey 25 years ago when we bought Affordable Instant Print in Loveland, CO.

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Click here for an article from the USPS about direct mail.