Scott Kravitz- Ironmark Printing In today’s digital marketing landscape, it’s common to hear the question, “Isn’t print dead?” The answer is a resounding “no.” Despite the digital revolution, traditional marketing has not gone bust. The world is now full of digitally connected devices that are always on. Businesses send and receive marketing messages, alerts, and

Direct Mail: QR Code or Not? By Summer Gould Does a QR Code add value to direct mail? Well, yes it can. However, before you go put a QR Code on every direct mail piece you send out let’s discuss what works and what does not. Before you even start down the path of adding

Start the summer out right by using variable mailers to generate higher response rates. It’s a proven fact that targeted mailers will have a much higher return on investment than traditional static mailers. We have a special coupon just for you that waves the processing fee for your next mailing (a $60 value). Send us

By Summer Gould Printing Impressions 5/21/2024 There are many times when customers reach out to us to help them increase their response rates. When that happens, the first question is “What was the response rate on your last mailing?” Now you would think after 32 years in the business that the standard response to this

Great article on how over saturated we’ve become with digital communications. Get back to the basics and let’s MAIL STUFF! This what we’ve been saying for years, printed marketing works. MailingDownload

10 Best Ways to Use Direct Mail Credit: Getty Images By Summer Gould Direct mail can be a very powerful marketing tool for your customers. How do you communicate that to them? Obviously, direct mail is not the be all and end all for marketing. However, it is an important channel to utilize in conjunction

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We are one of the proud sponsors of this year’s Hire Hydrant 5K put on by NOCO Humane. Click on the link below to register for the 5k or to be involved with helping homeless animals. Let’s get out furry, feathered and scaly friends a home! Click here- register.nocohumane.org

Commentary & Analysis Digital vs. Offset: Debunking Definitive Crossover Claims What is the digital and offset economic crossover point? It’s not a straightforward question. Inkjet Insight’s Elizabeth Gooding provides highlights of a recent expert panel discussion that discussed the various criteria that contribute to determining the “sweet spot” for the crossover of offset to inkjet.