Commentary & Analysis Digital vs. Offset: Debunking Definitive Crossover Claims What is the digital and offset economic crossover point? It’s not a straightforward question. Inkjet Insight’s Elizabeth Gooding provides highlights of a recent expert panel discussion that discussed the various criteria that contribute to determining the “sweet spot” for the crossover of offset to inkjet. […]

Direct Mail in a Digital World: Personalization and Specialty Print Pave the Way A resent study of print demand in key vertical industries found the transition to digital is undeniable, but direct mail remains an important component of modern messaging campaigns. This article explores how personalization and specialty print can further increase the efficacy of

1. You Forgot a Call to Action Once you’ve succeeded in getting a customer or prospect reading your direct mail piece, you need to point them in the direction of their next step. Put these calls to action in logical places within your promotion. For example, at the top or bottom of a letter. 2.

Top 7 Ways to Get More Response From Your Direct Mail Marketing by Summer Gould fromTarget Marketing Today more than ever, consumers enjoy getting good mail pieces. What is good? There are three basic elements that determine the success of a direct mail marketing campaign: the list, the offer, and the creative. In order to

We began this long journey 25 years ago when we bought Affordable Instant Print in Loveland, CO.

Give us a call or send us your file and we’ll get your calendars printed so you can get them out!!

Click here for an article from the USPS about direct mail. The_Future_of_Direct_Mail_White_PaperDownload

Standing Out with Visually Appealing Direct Mail Direct mail marketing remains effective due to its ability to stand apart from a vast array of online marketing messages. Its tangible format provides an excellent opportunity for businesses to make a long-lasting impression on their desired audience. This article explores how visually appealing direct mail designs can

Mailing/Fulfillment August 2, 2023 Seven Strategies to Navigate USPS Regulations for Effective Self-Mailers Credit: Pexels By Summer Gould As you know from our post on postcards, there are many times that a design element causes a mailing to go at a higher rate of postage. This can be frustrating as well as expensive. In order

Here is an article on the cycle of print over the years.