January 2025

January 27, 2025 Is ‘Snail Mail’ Still Effective? Stamps.com Survey Explores the Question. By Nick Spitzman Sending old-fashioned, physical “snail mail” seems outdated in our digital era. However, a recent survey of individuals and companies by Stamps.com showed that mail is surprisingly resilient and still plays a critical role in how both groups communicate in […]

January 15, 2025 Direct Mail Revival   By Paul Bobnak Direct mail has been having a moment (or two) in the past year or so, as major media outlets and providers rediscover its worth to brands, companies, and organizations. In an election cycle of record political ad spending, a GroupM study estimated that $1.2 billion