February 2023

This prolonged period of paper shortage has required patience, persistence, and creativity from both printers and their customers. How is the industry responding? This article looks at the results of WhatTheyThink’s survey on what happens when traditional paper stocks are not available. By Heidi Tolliver-Walker Published: February 22, 2023 This prolonged period of paper shortage […]

2023: Will the Paper Chase Persist? Credit: Getty Images by wenjin chen By Toni McQuilken The past few years have been one challenge after another. First the pandemic closed many business doors, then printing establishments were deemed essential and could open again, followed by a complete shift in applications as some verticals more or less

An article from Toner Connect: James Cai The concept of the paperless office has been thrown around for many years now. Those who’ve been captivated by the applications of technology think that this is a real possibility. As such, they’ve been calling death to the printer for some time now. Are they misguided or do

22 Direct Mail Mistakes / Blog / By mountainmediaadmin / 2-10-2023 1. You Forgot a Call to Action Once you’ve succeeded in getting a customer or prospect reading your direct mail piece, you need to point them in the direction of their next step. Put these calls to action in logical places within your promotion.