January 2021

Political Mailings

Creating a winning campaign with mail. United States Postal Service® Mail: Reach out to voters beyond the handshake and slogan. Do they know who your candidate is? Do they understand your candidate’s position and how it differs from the opposition’s? Is your campaign message breaking through the clutter? Fifteen-second sound bites, lawn signs, and print […]

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Print is (still) ALIVE!

How Will Direct Mail Marketing Change in 2021 and Beyond? By Valerie Caswell From Mailing Systems Technology We’ve all heard by now the saying that print is dead and electronic media is making all print methods obsolete, including direct mail communications. However, we can see now that instead, print is still a vibrant industry and

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