Top 7 Ways to Get More Response From Your Direct Mail Marketing

by Summer Gould fromTarget Marketing 8/24/2020 Today more than ever, consumers enjoy getting good mail pieces. What is good? There are three basic elements that determine the success of a direct mail marketing campaign: the list, the offer, and the creative. In order to generate more response from your mail pieces, you need to look …

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Direct Mail During COVID-19

Direct Mail Moves Marketing Past ‘Online Fatigue’ and Into Your Audience’s Hands by Bart Devos Social distancing and shifting to working from home have presented brands with a novel challenge: “online fatigue.” While social media usage is at an all-time high (which would usually work in marketers favor), users themselves are following new behaviors which …

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