Oct 7, 2020 by Rob Hanks Quick Response (QR) codes got their humble start in the mid 1990s to track inventory in a warehouse or manufacturing environment. It was promoted from there that QR codes could be used to link printed materials to websites and apps, landing pages, and to enable touchless ordering experiences. But …
1. You Forgot a Call to Action Once you’ve succeeded in getting a customer or prospect reading your direct mail piece, you need to point them in the direction of their next step. Put these calls to action in logical places within your promotion. For example, at the top or bottom of a letter. 2. …
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By Tonya Powers Facebook Facebook Twitter Twitter LinkedIn LinkedIn Email Email 0 CommentsComments As an essential marketing medium, print continues to have an uncanny ability to permeate our thoughts and play a pivotal role in the decision-making process. In a digital age, it seems inevitable that the rise of digital platforms and capabilities will drive …
The Power of Print in Marketing for Business Reopenings Read More »
Politics Aside, At Least Folks Are Focused on the USPS – Let’s Keep It Up By Chet Dalzell Facebook Facebook Twitter Twitter LinkedIn LinkedIn Email Email 1 CommentComments The United States Postal Service (USPS) is a vital institution in our economy, democracy, and history – and future. It provides for confidential communication in a timely …
by Summer Gould fromTarget Marketing 8/24/2020 Today more than ever, consumers enjoy getting good mail pieces. What is good? There are three basic elements that determine the success of a direct mail marketing campaign: the list, the offer, and the creative. In order to generate more response from your mail pieces, you need to look …
Top 7 Ways to Get More Response From Your Direct Mail Marketing Read More »
Direct Mail Moves Marketing Past ‘Online Fatigue’ and Into Your Audience’s Hands by Bart Devos Social distancing and shifting to working from home have presented brands with a novel challenge: “online fatigue.” While social media usage is at an all-time high (which would usually work in marketers favor), users themselves are following new behaviors which …
