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Paper Maintains Its Appeal Among General Office Workers

  Commentary & Analysis Paper Maintains Its Appeal Among General Office Workers Even in the digital age, paper remains essential for many office workers. This article cites recent research from Keypoint Intelligence to illuminate how today’s office workers are interacting with paper. It also explores paper’s particular appeal among younger office employees. By Keypoint Intelligence

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What Happens When Traditional Paper Stock Is Not Available?

This prolonged period of paper shortage has required patience, persistence, and creativity from both printers and their customers. How is the industry responding? This article looks at the results of WhatTheyThink’s survey on what happens when traditional paper stocks are not available. By Heidi Tolliver-Walker Published: February 22, 2023 This prolonged period of paper shortage

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Direct Mail 101

22 Direct Mail Mistakes / Blog / By mountainmediaadmin / 2-10-2023 1. You Forgot a Call to Action Once you’ve succeeded in getting a customer or prospect reading your direct mail piece, you need to point them in the direction of their next step. Put these calls to action in logical places within your promotion.

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Direct Mail Is Back

Article from Printing Impressions: January 12, 2023 Direct Mail Printing Outlook: About Data, Targeting, Triggers By Toni McQuilken People are tired of looking at screens. Since February 2020, the number of weekly virtual meetings has risen around 150%, with the amount of time people spend in those meetings up around 252% — that is a

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