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New prices from the USPS

Oct. 9, 2020 U.S. Postal Service Announces New Prices for 2021 No Increase in Forever Stamp WASHINGTON, DC — The United States Postal Service filed notice with the Postal Regulatory Commission (PRC) today of price changes to take effect Jan. 24, 2021. The proposed prices, approved by the Postal Service Board of Governors, would raise

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Now’s the time to get your word out!!

Direct marketing From Wikipedia, Direct marketing is a form of communicating an offer, where organizations communicate directly to a pre-selected customer and supply a method for a direct response. Among practitioners, it is also known as direct response marketing. By contrast, advertising is of a mass-message nature. Response channels include 800-numbers, reply cards, reply forms

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The Power of Print Marketing to Leverage Your Ecommerce Site

By Katherine Halek, Entrepeneur Imagine conducting your business entirely with handwritten communication. (Now shudder). Digital is convenient, but print media remains essential, even in an ecommerce company that solely exists online. Wait, wouldn’t the likely clientele of a digital company be most responsive to digital advertising channels? Not necessarily; print is still more effective than

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Direct Mail Moves Marketing Past ‘Online Fatigue’ and Into Your Audience’s Hands

by Bart Devos Social distancing and shifting to working from home have presented brands with a novel challenge: “online fatigue.” While social media usage is at an all-time high (which would usually work in marketers favor), users themselves are following new behaviors which are difficult to predict. The past few weeks has seen social media

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